They wind their way through narrow valleys, negotiate steep mountain passes and reach the most isolated corners of Switzerland – today, Postbuses are much more than just a means of transport. Discover how they became a symbol of Swiss values and why they are vital for tourism in the latest edition of the Swiss Post customer magazine. Swissness is in demand abroad too. Over the last 15 years, Swiss Post International has grown to become a substantial business unit with around 1,300 employees in 18 countries.

The transformation of Swiss Post and PostFinance into public limited companies is also having an impact on its brand management. "magazin" reveals the new PostBus and PostFinance logos.

"magazin" is published four times a year with a print run of 2.1 million copies, is distributed free of charge to all Swiss households (letterboxes without "Stop – no advertising" stickers), and can also be subscribed to via magazin@post.ch.