A thank-you to everyone who voted

Outcome of vote triggers mailing

A public transport company boosts its popularity with a thank-you mailing to everyone who voted.

The aim:

In a canton in the east of Switzerland, a vote is held about a loan for an infrastructure project by the regional railway company. If the public vote is in favour of the loan, the company wants to thank them. An unaddressed mailing is to be used as the means of communication.

The solution:

The unaddressed mailing will be produced in advance and kept on standby at the Mülligen letter centre. After Sunday's vote produces a positive outcome, early on Monday morning the customer initiates the dispatch of the mailing. By Tuesday, the thank-you mailing from the railway company is already in the letterboxes of the pre-selected households.

The benefits:

By thanking the voting public, the railway company is conveying an impression of friendliness. It is expressing its solidarity with the region's inhabitants and establishing itself as a company with the popular touch. With its high recall value, the campaign has a lasting impact.